Tagged: business

Philip takes a trip down memory lane with some fun stories from the early Yahoo! days around performance.

But most importantly, he suggests that the SEO carrot has tipped the focus of performance, and not for the better.

Sites that truly care about performance and the business impact of that performance, worked hard to make their sites faster.

This changed when Google started using speed as a ranking signal.

I made a similar point in a revamped version of my "Performance Budgets that Stick" talk the other week. If we want this burst of performance interest to stick, and to have the impact we want it to have for users, we're going to need to make it easier for folks to connect the dots between business metrics and performance.

The folks at Chrome, talking about the business impact of hitting their Core Web Vitals thresholds:

We analyzed millions of page impressions to understand how these metrics and thresholds affect users. We found that when a site meets the above thresholds, users are 24% less likely to abandon page loads (by leaving the page before it finishes loading).

We also looked specifically at news and shopping sites, sites whose businesses depend on traffic and task completion, and found similar numbers: 22% less abandonment for news sites and 24% less abandonment for shopping sites.